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Posts Tagged ‘Flowers’

  1. Life’s Simple On The Flower Farm

    June 21, 2012 by The E.A.T. Team

    ON THE CANVAS 
    Flower Farming
    ON THE GLOBE
    Cradoc, Tasmania, Australia
    ON THE TEAM
    Sam Calvert

    You don’t have to have a degree to succeed so long as you put the effort in and make it work.

    For three weeks, we had the extreme pleasure of living on the farm in Tasmania with our dear friend from Leeds University, graphic designer Jess Nicholls and her boyfriend, flower farmer Sam Calvert. If we’re being totally honest, we spent a lot more time playing with Sally “Fish” Fisher the sheepdog, drinking copious amounts of latte round the fire, and sampling culinary delights around this foodie island than we did working. But we did spend a couple days creating bunches and bouquets for Mother’s Day and our time there was a one-of-a-kind experience we’ll never forget.

    As a huge computer nerd and internet entrepreneur, I’m on my computer almost all the time (well, when I’m not traveling that is!) and though I love it and don’t want to change, it was refreshing to see and experience this lifestyle. It’s hard work but its straightforward, and when the weather’s good, you’re outside with the dirt and the wind and the sun really experiencing the beauty of the place. During winter, you zone out and get into the pattern of creating bunches, listening to Triple J, Australia’s unbelievably good radio station, and having a ton of laughs with the rest of the farm hands. You’re up and at it at 8am, no need to shower, dress fancy or wear makeup, just head out the front door and into the farm shed out back. Warm up with a hot cup of tea and a fresh buttered crumpet every few hours and the work day ends at 4:30. It’s a great space to rest your mind and work your body. A couple of the workers came to do just that after experiencing a burnout in more mentally challenging working conditions, such as nursing and teaching.

     

    What’s the history of the Bloomin Good Flowers farm?
    Dad was a forester so he spent a lot of time away from home. Mum was a dental nurse so she was out of the house a lot too. They both wanted to do something closer to home. They researched some options before recognizing a gap in the flower market. Dad grew trees and Mum loved gardening so it ‘bloomed’ from there. This must have been about 23 years ago now.

    So, in the beginning they both worked and ran the farm on the side?
    Yes, until they decided to expand, that’s when Mum quit Dental Nursing. Dad never completely quit: he still does his forestry.

    What’s your favorite part of running the flower farm?
    The outdoors, being out in the open air is good. I get to work to my own hours sometimes. It’s really satisfying growing something from nothing and seeing the end product. I find it really rewarding.

    Is this what you wanted to do when you were little?
    Growing up on the farm I knew I would always have the opportunity to do this. When your family has a business, a kid can feel forced in to it but for me it was the opposite. If anything my parents made sure that I explored other avenues rather than going straight from school into working on the farm. I didn’t know what I wanted to do until well after I left school. I thought that I wanted to get involved in the hospitality industry, but after a couple of years I realised that it wasn’t for me, so came back to the farm.

    Are you known locally as ‘Sam the Flower Man’?
    No, just Sam. Although most people know me as Calv.

    Does running a flower farm compromise your masculinity?
    When I was little I used to get teased quite a bit about the farm, kids can be cruel! Now everyone appreciates it.

    Did you bring your teachers flowers in school?
    No.

    How about girlfriends?
    Yeah, a bit of that went on.

    Which of your flowers are the bestsellers?
    The most popular would have to be tulips or lilies. We grow tulips for 8 months of the year. You are able to control them making them easy to force and manipulate. I can know to the day when tulips are going to be ready to pick, whereas lilies can range.

    It has taught me that if you’re willing to put the time and effort in, you can achieve anything.

    Do you feel that forcing flower growth out of season might be ethically wrong?
    No. It’s all about trying to produce flowers out of season. Customers can’t get access to them out of their natural season so the demand becomes higher. There are a lot of farms that grow flowers in their natural season as they don’t have the facilities to force the growth. The process of freezing the bulbs and placing them in hot houses is known as ‘vernalization’.

    Is there a lot of competition in the flower farm business?
    There’s only us and one other farm in Tasmania that produces flowers out of season.

    Can you see yourself doing this forever?
    I guess so. I enjoy it but it’s very hard work. It’s a 24/7 job so it can take its toll but if all goes well, I’d like to think that I would carry on for a while yet.

    I love Tassie! I think it’s the lifestyle and people, it’s very relaxed. We’ve got the beaches, mountains, national parks, the weather – it’s all of Australia’s best bits in one state.

    Do you hope that the farm continues to be passed down through the family?
    That would be great! At the moment though it’s tough in all industries due to the global crisis. If I can keep the farm successful long enough to be able to pass it down, that would be ideal.

    What does it take to run a successful flower farm?
    Hard work. Long hours. I’ve found that you need a good crew, you can’t do this by yourself. You also need a lot of luck as there’s so many little things that could go wrong.

    Why should customers buy your flowers over anyone else’s?
    A lot of flowers these days aren’t fresh. At florists or supermarkets the time from picking to being sold could be anything from 10 to 14 days. Here you know they’re fresh. We guarantee them so if people aren’t happy, we offer to replace them. Over the years we’ve built up a good customer base, they know ours are the freshest and tend to last the longest.

    Do you think there will always be a demand for fresh flowers?
    I like to think so. There will always be Mothers Day, Valentines Day, etc. As much as people like to buy other things for these occasions, there will always be a demand for flowers. Weddings and funerals will always happen, I doubt flowers will ever truly be replaced.

    Have you had to make many sacrifices for the farm?
    Well, there’s no such thing as a day off. I don’t get any of the public holidays off. It always seems like I’m at work so I feel like I sacrifice a lot of my personal life. I’m passionate about sport but can’t always find the time to play. It’s a lifestyle choice. You have to be prepared to give up what other people working in 9-5 jobs might take for granted, like weekends and public holidays. There’s always something on the farm that could or does go wrong, so you’re always at work. Flowers don’t know when it’s Christmas Day, I haven’t had one of those for about 8 years!

    If you want to start a small business you’ve got to be willing to go through the ups and downs. You’ve got to be passionate about the business too. If you don’t enjoy it you don’t put the effort in, so you won’t get anything out of it.

    Have the flowers taught you anything?
    I was self taught. I had no qualifications in horticulture or agriculture. They’ve taught me that if you’re willing to put the time and effort in, you can achieve anything. You don’t have to have a degree to succeed so long as you put the effort in and make it work.

    What’s the craziest thing that’s happened on the farm?
    A few things I guess. A while ago we had the drug helicopters land here looking to do a drugs bust. They did searches for Marijuana in the hot houses. There’s been a few funny injuries too. I remember when Dad and Ben were building the hot houses, Dad nailed his hand to the wood. Looking back that was pretty funny.

    Are you running the business side of things as well as the farm?
    I do the day to day processes. The management side is also run by me but my Dad oversees it and gives me ideas. So I guess I’m running it, yeah, but with a bit of guidance.

    Do you have any advice for anyone wanting to start a business?
    If you want to start a small business you’ve got to be willing to go through the ups and downs. You’ve got to be passionate about the business too. If you don’t enjoy it you don’t put the effort in, so you won’t get anything out of it.

    Who has been the most inspirational character in your life so far?
    Denzel Washington.

    What is it about Denzel that you admire?
    His talent. He was one of the first African American actors to win an Academy Award too, he’s a pioneer! I wouldn’t be half the man I am today without Denzel or Michael Bolton.

    Have you got a preferred song that you like to listen to whilst bunching a bouquet?
    Put on anything old school, up-beat and 80′s and I’ll be happy!

    What hearty food do you eat daily to make sure you don’t go hungry whilst working?
    It depends on the season. In winter I like a good pie or noodles – anything hot. In summer I tend to eat a lot of salad rolls.

    Could you please explain what the job involves for anyone wanting to work on the farm whilst in Australia?
    Our farm is great for travellers wanting to get visas. The time of year to apply would be October to March/April. It’s dirty work, so you have to be prepared for that. We’re always on the lookout for keen people wanting to help out.

    What makes a perfect employee here on the farm?
    You have to have common sense and a lot of it! It helps if you’re practical and the outdoorsy type, it’s a dirty job.

    What do you think makes the Cradoc area and Tasmania in general so special?
    I love Tassie! I think it’s the lifestyle and people, it’s very relaxed. We’ve got the beaches, mountains, national parks, the weather – it’s all of Australia’s best bits in one state. For some reason it’s got a bad reputation so people stay away but it’s got so much to offer.

    If you’re in the area, Bloomin’ Good have a flower stall at the Salamanca Market (7am-3pm).
    You’ll find them opposite the Republic Café on the corner of Montpellier Street.

    http://www.bloomingoodflowers.com/

    Tel: + 61 (0) 439 681 654
    Email: bloomingoodflowers@hotmail.com

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